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Pharos and Tele Atlas Unveil Fully-Integrated Turn-By-Turn Map Data with Real-Time Traffic Solution for the U.S.
Industry leaders deploy solution to enable dynamic rerouting
LAS VEGAS - January 9, 2004 — Pharos Science & Applications Inc., a leading provider of portable navigation and location-based services for mobile devices, and Tele Atlas, a worldwide leading provider of digital map data and dynamic location content, today introduced the first commercially available application and service that leverages Tele Atlas’ highly accurate turn-by-turn map data integrated with its real-time traffic solution.
Tele Atlas’ comprehensive traffic delivery solution links nearly 350,000 traffic reporting locations to its turn-by-turn map database to enable more precise traffic incident and flow representation required for dynamic rerouting. By building its application with Tele Atlas’ data and dynamic content, Pharos can provide customers a solution that will help them avoid traffic situations while en route and will deliver more accurate estimates of travel times based on dynamic traffic conditions.
Ostia Smart Navigator has been awarded “Best of Innovations” in the Software/Embedded Technologies category at the International CES 2004.
“Pharos and Tele Atlas have a long-standing relationship and have been committed to collaborating to bring consumers relevant solutions that facilitate their navigation experiences,” said Richard F. Pearlman, vice president of navigation and telematics for Tele Atlas in North America. “We applaud Pharos for its innovation and for leading the industry with a new generation of navigation offerings and location-based services.”
“Tele Atlas is a recognized leader in the industry and has supported
Pharos with its map data needs from the beginning,” said James Oyang Ph.D.,
president of Pharos. “The launch of this application that directly links
Tele Atlas map data and dynamic content marks another major milestone
in the collaborative efforts of our two companies.”
About Tele Atlas
Founded in 1984, Tele Atlas is a worldwide leading provider of digital
maps and dynamic location content for a variety of navigation, location-based
services and geospatial products and database solutions. Tele Atlas’ database
is the most accurate reproduction of today's street network, enabling
turn-by-turn route guidance on virtually all European and North American
roads. Tele Atlas’ compatibility with all major navigation systems and
its open system design have placed the company’s technology at the heart
of both consumer and business-to-business applications worldwide. From
logistics to marketing to traffic and fleet management, in almost every
sector of today's business and consumer world, Tele Atlas has built a
reputation as an acknowledged pioneer and leader in the digital map industry.
Tele Atlas (TA6) is listed on the Frankfurt Stock Exchange in the Prime
Standard segment. For more information, please visit at www.na.teleatlas.com.
About Pharos
Pharos Science & Applications, Inc. is a leading provider of portable
GPS navigation and location-based services for a variety of markets. Pharos
is a charter member of Microsoft’s Mobility Partner Advisory Council,
a member of ITS America and CTIA. Pharos’ products are sold through a
network of leading national retail locations and online stores including
CompUSA, Fry’s Electronics, Dell, Toshiba, Amazon, SkyMall, MobilePlanet,
Buy.com and others. For more information, visit www.pharosgps.com.
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